Resumé

Nell Wichmann

Tourism & Travel Marketing—1998–Present

 

President and Founding Partner – Wichmann Partners

A successful career in sales, advertising, publications and media management was a natural progression to the establishment of Wichmann Partners, representing publishers in the travel, tourism, meetings and conference industries

Integrated Account Manager, Coastal Virginia Tourism Division — Virginia Tourism Corporation (Virginia.org)

Wichmann Partners contracts with Leisure Media 360 to manage Coastal Division (Hampton Roads, Chesapeake Bay and Eastern Shore of Virginia) and has a proven track record in increasing sales revenue, being client-focused and providing solutions to engage and inspire through integrated print and digital media campaigns. WP is a behavioral targeting proponent who understands how and why things work and can communicate in terms clients can understand.

Significant Accomplishments

  • Interactive Advertising Bureau Digital Media Sales Course Completed
  • Personal annual sales volume: $500,000-$600,000
  • Participated in monetizing Virginia.org, incorporating new efficiencies and metrics, including custom publishing
  • Print, print-to-mobile and digital versions of Virginia Travel Guide used by more than 1 million families annually
  • Instrumental in transitioning Virginia Travel Guide to an interactive digital edition with full Rich Media integration
  • Built an extensive client base including meeting planners, group tour operators, and marketing agency representatives

Publishing Management—1995–1998

 

Associate Publisher—The Virginia Gazette and Williamsburg Magazine, Williamsburg, Virginia

Moved a quarterly tourist magazine to a four-color, gloss, monthly publication; planned and administered a $400,000 annual budget

Professional Affiliations

 

Virginia Association of Convention and Visitors Bureaus

Greater Williamsburg Chamber and Tourism Alliance

Virginia Beach Hotel Association

Education

 

BS in Business Administration, Christopher Newport University